Carrotmob.org – Shopping for a good cause

Thanks to cachets and special organic certification shopping is nowadays more transparent for consumers: They can easily check if groceries fulfil the requirements of organic production and therewith a social responsible production. In contrast to that it is far more difficult to evaluate shops and supermarkets for their environmental sustainability.
Big supermarket chains, such as TESCO, have in between launched huge green campaigns to popularise their efforts. But especially smaller shops lack in money to accomplish their green ideas. A smart consumer network tries now to help businesses on their way in to a greener future.