Twitter and politics : just a new medium ?
Twitter
entered the world of French politics mostly during the presidential
and legislative elections of Spring 2012. When Valerie Trierweiler,
Hollande's wife in those times, expressed her support to one
socialist dissident via Twitter, French political world understood
that it was entering suddenly a phase of accelerated twitterisation.
If Twitter seems to be a fashionable, individualized and direct way
of communication, it is far from being perfect. In my opinion, it is
deteriorating politics and politicians even if they are more and
more present on the social network.
Twitter,
the new tool of political communication.
In only a few months, Twitter imposed itself as an essential medium
in the field of political communication. Twitter is no more only used
to distribute press releases, links towards documents, or to support
the institutional action of any elected representative. Twitter has
now become a space for official announcements – the place where
action is taking place, where talk is acting. With the twitterisation
of politics, each actor is playing its own score, rôle, without any
process of complex validation and with the feeling of a relative
transparency. It is like every secrete meeting was happening in
public, as if we were taking part in it directly. Hence, Twitter is
seen as a promoter of direct democracy, connecting more and more
people with politicians, and protecting citizens from secrete
skulduggery. However, we should look at the other side of the coin.
The
convergence culture of the « little sentence ».
The
micro-blogging social network, pushed politicians to favour this way
of a very short, striking communication ; mixing in-depth
thoughts (sometimes), sarcastic commentaries (often) and simple
anecdotes. Twitter is not the only responsible for this. 24/7 news
channels also furthered the use of the « little sentences »,
mostly because of the news' banners in the bottom of your screen.
Instead of focusing on real political issues, the majority of media
are now concentrating on every cutting remark. A majority of
political observers, journalists and others, are bound with any
little sentence they can find. It is almost for this that people are
going on Twitter today. They are looking more for the good word than
for ideas of general policy. Then, Twitter, as other instruments of
social networking, would be a veritable accelerator of blunders and
bum notes of ministers and others.
Twitter
or the negation of politics.
It
is quite difficult to weigh the impact on public opinion of the
permanent show given by Twitter and politicians. However, it is
legitimate to ask, in those times of distrust towards politics, if
the space given to those modes of expression short and superficial is
not actually an exacerbating factor. People have the right to ask for
a higher debate on complex societal questions. According to some
scholars, the shortness (140 characters maximum) of the tweet is a
form of « negation of politics ». If it is true, that the
followers of political tweets are already politicized, but it
certainly contributes to the desecretion of politicians supposed to
be in a constant reflection. There is, because of this, a weakening
of the political speech and quite a loosing of respect in general.
Moreover, Twitter is forcing politicians to be in instantaneousness
and immediacy. This is provoking a « symbolical discredit ».
Citizens want to be carried and enlightened by politics in a certain
direction, focusing more on the future than on the present. We are
now losing little by little our perspectives and projections. If
Twitter is not the only responsible for French's loveless in
politics, it is at least one of the accelerator of this trend.
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