Sunday, April 8, 2012

9gag as an example of convergence culture site.

Is "For fun only site" really will be only for fun if it's audience is considered as millions of people and has freedom of adding content? Well, the case of 9gag definitely shows - no.


At 08/04/12 9gag has 2,8 millions+ likes in facebook and 511 thousands followers in twitter. The truly amount of it's audience is still unknown, but it is obviously quite huge: 9gag.com has a three-month global Alexa traffic rank of 243. http://www.alexa.com/siteinfo/9gag.com

9GAG is a public website where any registered user can upload ‘gags’, usually a comical image. Every gag has it's "discussion field" which bases on Facebook, so everyone who have a facebook account can join to discussion right like it would be under picture in Facebook(In tree-structured system of comments). Users are able to vote for the images under the section entitled “Vote”. The "Vote" page allows users to like, dislike or comment on a gag. If a gag receives enough votes, it is moved to the section called “Trending”, a page where users can continue to vote on the images. If the gag gets enough positive votes (likes) on the “Trending” page, it will then appear on the main “Hot” page. On the “Hot” page, users can like the post or comment; the gag will no longer be able to be disliked.

It is representative example of the internet sphere culture - being "9gagger" is almost like to be anonymous with having a huge meme collection, and there are a lot of very specific non-humour subjects which are discussing there. For example, popular Kony campaign was discussed under the "gags" in thousands of comments.

And what is possibly the main thing for our course is that there IS a production of collective intelligence. Knowlegde is rising from discussion. And not so far ago there was a lot of "Lucid dreams posts" which so-called "masters" was giving to thousands of other people advices - how to acheve it, control it. There was a lot of opinions\agrues there, but isn't it a truly sign of any collective intellegence thing?

Here's just one example of such discussion

So, I am proud to present you this site and i suppose that we can product something creative in different styles with new media - and academic styles readings can be not so very effective in some ways - the intelligence working on this problems is usually much less collective...

By Novoselov Dmitry

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