More than ever people feel interest in videoblogging today for a number of reasons: some may seek out "easy money", others may want to do their thing, and some may look for the big time. But what is the reality of being a video blogger and whether there is an ultimate rule how to become a success in a clap?
Having broken into people's lives in 2005, YouTube is constantly attracting more and more audience year after year. If at first it was mainly an entertainment platform, now it is as well a learning one - millions of video tutorials from the very simple ones – how to cook scrambled eggs – to videos about creation of sophisticated graphical effects. Amateurs and professionals, children and adults, individuals and even large companies and corporations – they may have different goals and intentions, different level of video shooting and editing skills and level of general knowledge; they may be from different population stratum and social groups and different nationalities – but they have one thing in common: YouTube has bracketed all of them together.
Let me give you some background…
Founded in February 2005 by former PayPal employees – Chad Hurley, Steve Chen, and Jawed Karim, today YouTube has an audience of over a billion people.
The first video, “Me at the zoo”, was uploaded on 23rd of April 2005 by user named jawed and now reaches 34 568 323 views [as of the date of writing this article].
In November 2006 Google bought YouTube and made it as one of Google's subsidiaries. Since that time YouTube became the world’s second largest social network after Facebook, having launched local versions in more than 88 countries and being available in 76 languages.
The very first video to hit a billion of views was uploaded on 15th of July 2010 by Korean singer PSY. Today it has 2 689 271 059 views [as of the date of writing this article].
Over 300 hours of videos are uploaded on YouTube every minute and people generate billions of views by watching hundreds of millions of hours every day.
Before getting down to pave your way for the videoblogging pinnacle of success, you had better give it a second thought as there are always two sides of the same coin.
After watching around a thousand of Q&A [Questions and answers] videos by very popular and not so much bloggers I have summarized a list of main advantages and disadvantages of being a YouTube blogger.
Pros:
- You will find the people who support you and your ideas – your audience;
- You will have a lot of interesting projects and collaborations both with popular brands as an opinion leader and other bloggers;
- You will do what you love to do and, cherry on the cake, you will be also paid for this;
- You will have total freedom of self-expression.
- When so many people are looking at you it is a great responsibility as you can somehow influence their decisions;
- Haters still exist and sometimes it is difficult to slip away all that negativity;
- Once in a while you may struggle with a lack of ideas or so-called writer’s block;
- Some people may make light of video blogging and as a result make fun of you.
However, these are outsider’s observation as I am not a YouTube blogger. So I have asked a friend of mine, Renata Pashynskaya, who is a promising Ukrainian YouTube blogger [as of the date of writing this article Renata’s channel numbers 16 524 subscribers], about her experience on the platform.
- I decided to start my YouTube channel because I wanted to share with people my ideas, experiences and impressions. I wanted to inspire them. For the first time I came up with the idea of my own channel back in 2009 when YouTube started to gain popularity in Russia. So it was when Kate Clap and Roma Acorn [pioneers of Russian YouTube] just appeared. But I had heart to do it only in July 2015.
 |
| Screen of Renata's channel - REPASH |
Renata marked out only one drawback of being a blogger that is lack of time once in a while. Shooting, editing and post-production may take up to 10 hours, so you have to be really patient.
Nevertheless, she finds more positive sides in such a hobby. Besides those that were mentioned above, she also added that when you are a YouTuber you foster thousands of useful skills: video shooting and editing, of course, but also Photoshop, acting, interpersonal skills, etc.
 |
Link to the source:
http://bit.ly/29QuE9Z
|
Quite a discussion broke out concerning YouTube’s and its celebrities’ impact on society that was prompted by two essential reasons with two different outcomes. The first one is that YouTube is an open network, allowing anyone to upload whatever he or she wants. The experience can be either positive or negative. The second one is that new generation of opinion leaders appeared and many consider them as much more influential ones over traditional celebrities. We will consider the last reason.
Renata herself has faced the phenomenon of opinion leaders.
- I usually meet my fans on the streets or on various bloggers festivals. They come to me to take a picture, for example. Sometimes I get messages that someone saw me but was afraid to come closer *giggling*. I know that bloggers have a great impact on their audience, especially on the younger generation that mode themselves on YouTubers. For example, they buy the same make-up or clothes. And a lot of advertisers take advantage of this.
There is no precise instruction how to become a popular YouTuber because in most cases it is game of chance. Although many bloggers try to give a piece of advice that I have summed up below:
1. Find your topic, should it be beauty tutorials or let’s play. You have to be good at what you are going to talk about.
2. You need a good equipment that will provide your videos with high-quality picture, sound and light. Of course, for beginners it is not necessary to buy expensive ones. Just don’t shoot on your phone, use natural lighting during the day and simple voice recorder. The audience is very spoilt today with a fine content.
3. Optimize and design your channel: name, banner, avatar, key word, hashtags.
4. Always do a research and watch other bloggers’ videos. Follow YouTube’s trends and if you find what you like, shoot that video.
5. Associate you YouTube channel with your other social networks.
6. Shoot your videos on a scheduled basis, otherwise the audience may forget about you.
7. You have to know your target audience and communicate with it.
8. Develop your skills all the time.
9. Don’t be afraid to experiment sometimes.
And here are some tips from Renata that she has learnt throughout her YouTube life.
- Don’t be afraid of dislikes and negative comments as they anyway put your video on the top list.
- Don’t copy your favorite bloggers because everyone will notice that. Be sincere and open.
- No matter how perfect and interesting your video is, if you don’t come up with a good cover.
No comments:
Post a Comment