Since the Green Revolution, we are entering in the era
of the most radical transformation of our food industry. From sensors and
software that help farmers improve margins, to crowdfunding platforms that help
food artisans kick-start their business, to big data and apps that allow
consumers to make more informed choices, there has been an explosion of
startups and innovators who are disrupting how food is produced, distributed,
sold and consumed.
This is the invention of the FOODTECH !
What is the FoodTech?
Foodtech is the alliance between the food industry and the restauration trough the new
technologies. It is the management, logic and optimization to improve a
pre-defined process: they are computerized tools designed to organize and scanning the activity of a restaurant or to be more environmentally friendly by controlling the food in the consumer's
plate. The start ups dedicated to Foodtech are multiplying: an
offer that matches demand and have a future.
And in the world?
At the time when consumers around the
world are constantly connected via their smartphones, their computers or
tablets, some have found an innovative way to raise awareness on their plates
and food consumption.
Of course, habits are not the same from
one country to another, especially in terms of food. The Foodtech debuted in
the US and is currently experiencing a real massive emergence in Europe.
If the US is still rooted in industrial
habits and where research tends more towards the time savings that discovery,
the French are in turn contains the pioneers of European by enrolling more in a
gastronomic culture which aims to spread growing giants supermarkets to refocus
on quality products or to use to promote exchanges between people.
The funding for these start ups amount
to several million euros and quickly found investors for their projects: the
best French example is undoubtedly the hive that says yes with a fundraiser
more than 8 millions euro. While the digital restaurant to the shared plate
homestay through home delivery, which are these signs behind this concept
increasingly downloaded on smartphones? What is their means of action to
disrupt eating habits?
And the firms?
Today, all the media become the message and the way of life has change a lot. That's why many firms use it to spread their messages. For them, the food is essential in our life and they have to sensitize people but the better way to do so is using the technologies.
The Foodtech take into consideration the possible future, a better future and many startups were born.
We can see firms who helped farmers with software like the french one: SMAG, there is also all the firms who propose a service of delivery (menu from a restaurant to our home) like Deliveroo or Takeiteasy.
But that's not only that, there is also all the apps, sites who propose to help us with our consumption and what to eat, how to eat this type of food...
The Foodtech gradually transforms the
contemporary food landscape through various methods: reconciling consumers with
feeding, lifting constraints such as time, fatigue or lack of originality to
create meals, exploring new products and to meet professionals. Internet here
fulfills a unifying mission: to collect and reduce distances and
intermediaries. In these systems, everyone is benefiting from the smallest
producer through restaurantion and adapted to gastronomy and travel.
Now you can go around the world and the
region through simple methods and from any device connected to the Internet.
Anyone can access and solutions are proposed according to all budgets and all
the shopping habits: just register and track the movement and know a little
better the world around us.
The Foodtech represent a tendency to
follow closely and which is to know more and more important worldwide. To get
started, simply connect!
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