I’m almost
sure you have already heard about Uber, Airbnb, Blablacar, and so on… These
start-up have a common point : they are all from the sharing economy.
What
is the sharing economy?
Also called
“collaborative economy”, it is a concept that is being developed in the 21th
century. So it’s just the beginning and we haven't finished hearing about it.
The core of this economy is the “collaboration”.
This
economy comes from the development of the web and networks.
It's based
on a peer-to-peer, “P2P”, principle. In fact, the aim is to connect two groups
of people:
Those who
wants to share something (the offeror), and those who need something (the
consumer). It is an exchange created through technology.
The sharing
economy is the meeting of two innovation :
DIGITAL & SOCIAL
These
start-ups connect people through an application and a website, also called “ a
platform”. It is the creation of communities.
Indeed,
this economy was built by the experiments of lots of individual and independent
people, who were looking to create something new, they wanted to reinvent the
society. It is the result of a collective intelligence.
This
economy has expended due to economical crisis of the 21th
century. Indeed, it was an alternative for both:
-
The offeror (because it creates new qualified jobs for
those who work on the platform, and it enables individual offerors to earn
money)
-
The consumer (this economy enables lower prices, and that
offsets the decline of the purchase power).
Moreover,
the awareness about the environmental footprints also played a role, because
people seem more conscious of this problem. For example, this concept tends
to:
-
Revitalize the local economy (because it enables people to buy local or old stuff)
-
Reduce the pollution (because of the carpooling)
Who are they?
Start-ups following this concept are multiplying. This sharing economy is based on four notions:
-
The collaborative consumption of goods or services.
Ex: Uber, Airbnb, eBay, Popmyday, Boatbound
-
The crowdfunding. Ex: KissKissBankBank
-
The education, also called “open knowledge”. Ex:
Kokoroe
-
The contributory production
Thereby, we have just understood that this sharing
economy is present in many different fields.
Arun Sundarajan, a professor at New York University,
says that :
" It’s one thing to trust someone enough to let them send you a bow
through eBay, it’s another thing to get into someone’s car and say
“drive me to another city” "
With his sentence, he shows that not all of these sharing economies are easy to implement.
This sharing economy tends to change our behaviour in a
sense where we have more confidence, and we are more trustworthy.
Some are
more unpredictable than others. Here are some examples of companies
from different fields.
In most of
the fields, we can find several companies, who don’t offer exactly the same
service. For example, in the automobile, we can find : Uber, blablacar, and
even more.
Uber is a
platform for people who need a ride in a city, it is a short ride. While, for
Blablacar, it’s a longer ride, it’s more between different cities.
The offeror
can be a professional (as in Popmyday), or a non professional (as in Blablacar or
Airbnb).
These
start-ups are spreading in the whole world.
But this concept isn't always as perfect as it
seems to be ...
The sharing economy creates debates in some countries
about the legislation and social question. For example, in France, when Uber
began, there was lots of controversies and tensions between the original taxis
and the Uber’s drivers. There were debates about the right of these new drivers,
and of their social protection and tax obligation.
Overhall we think that this concept is a good way to
preserve our planet, but lots of the transactions made by these start-ups
wouldn’t have been done if these start-ups didn’t exist. For example, lots of
people say that they would never have bought new the goods they buy on eBay, because they buy these goods as extra.
Another fact is that this economy isn’t just about the
sharing, but more about the money that peoples can earn. For example, some
people buy goods just to resell them in eBay. We can also explain that with
Uber, where lots of drivers do that just to earn money.
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