Tempting online recipes: savers or liars?

I was invited for a dinner with friends and everybody had to bring something. Unfortunately, I did not have any inspiration. As a young Erasmus student of the modern society, I don’t travel with my recipe book (in fact I never had one). Scrolling my Facebook page, I suddenly thought about these small cooking online videos. Halleluiah, I was saved. They always show easy recipes of nice food to share with friends. Are they going to turn me into a little Chef?

Since a year, many different Facebook pages only dedicated to online recipes have been launched. Tasty, launched by Buzz Feed is the most famous one, with nearly 74 millions of fans and 7 alternative pages (Tasty Miam, Proper Tasty, Tasty Japan, Tasty dessert…), TasteMade is the Number One concurrent with more that 21 millions of fans and different according to countries (Brazil, UK, Spanish, Japan), Demotivateur Food is the French proposition with more than 2 millions of fans. Many other pages are launched and most of them are in exponential growth since they started. The hunger of the fans does not seem to decrease.

But two questions remain: do people really cook the proposed recipe or just watch the videos? And why are those videos so famous and appreciated? I decided to understand what were the keys of this success while trying myself one of the recipes.

• Auto-Play format: This format diffused on social networks as Facebook, Twitter, Instagram allows the video to start by itself when you scroll your wall. If you follow the page or if your relatives share or like a video, it will starts automatically and will be seen by a larger amount of people. They are everywhere and have decided to show up.

• Brevity seams to be one key of theses videos. 30 seconds to one minute: this is the perfect timing to catch the audience’s attention. Indeed in our zapping era, content has to be efficient and quickly satisfy us. These videos know how to manage it, they are never boring and once one started, you feel curious to watch it until the end, and see the beautiful result with the delicious final scene. 

However, my own experience teaches me that when you really look for a good recipe to cook it and don’t just want to entertain yourself, this online recipe approach is not that time saving. Indeed, you have to look all the video to see what the ingredients inside are, the utensils required or the time of preparation needed. No indication is written to help you to be efficient in your research. I think I watched 40 videos before choosing the one I liked, and loose good thirty minutes.

• Attractiveness Content: All the videos are really attractive. Beautiful colours, delicious food, we cannot watch it without getting hungry. The reason why? They use sexy food: melted cheese, grilled bacon, whipped cream and chocolate, how to resist. 

But you will understand by yourself, sexy food does not rhyme with healthy food. Most of the time, salad is used as a final decoration and these recipes can’t be used as everyday meals. There is no preventive sentence against obesity on their Facebook pages, and homemade food could be misinterpreted.

• Visual power: The first person perspective of the videos involves immediately the spectator. The situation is shown as real as possible and gives you the motivation to do it at home. Audio-visual specialists make the technical production of the video, based on stop-motion. Each step is choreographed and the light and the angles of plans are dynamic and entertaining. Public need the images to learn, to understand and to have pleasure.

• Creation of communities: The videos are really engaging. On each of them, you can find several thousands of comments. People interact with the company, they ask for some advices or for more videos and a community manager frequently answers. Discussions between consumers also appear, they share the recipe with some friends, but also exchange tips, new recipes, and details about how to do it or share their results and experiences with people they don’t know. This community is dense and varied. Indeed, food is an appreciated subject; people love to eat and love to talk about it. There is no barrier, no knowledge required to participate in this community, but on the contrary, a strong emotional investment.

A lot of sexy food, a pinch of brevity and a spoon of tips; this food channels have definitely found the recipe of success. They manage to make us enjoy their meal with pleasure while imputing us from two primordial senses: the smell and the taste. I believe that more people look at the video that actually cook the recipe, and it is an even greater achievement as they satisfy us only with the eyes.

We collectively consume this media that reached our habits even into the kitchen. Even if these videos will not turn us into little Chefs, they certainly make us rediscover the curiosity, the desire and the pleasure of cooking. People could soon film themselves cooking or, do it online on a direct platform that allows everybody to talk and see each other. I am thinking, we could also all have an online dinner together after? My meal is ready!

Facebook Live: small revolution and multitude of opportunities

The world's most used social network is on the offensive in the live video sector from the smartphones. It directly attacks Periscope, the live broadcast application who belongs to Twitter.

Social networks that allow live video sharing have lot of success, and Facebook does not intend to leave this juicy sector in the hands of its competitors. The arrival in this market of the most popular social network in the world was logical and has been in place for a few months.

Facebook Live at center of the interface

Indeed the stakes are high for the platform of Mark Zuckerberg, at a time of the way of consulting content evolve every days. Television is increasingly being lay down in favor of video-on-demand services, and the rapid advancement of applications such as Periscope allows everyone to broadcast their own live video around the world.

To understand just how much Facebook is interested in streaming live video, just look at the speed with which the feature was set up. First offered to a few personalities in August 2015, then to all users in January, the network now deploys Facebook Live across the platform in more than 60 countries.

Today, broadcasting live video content is no longer a problem. And it's a real success for Facebook. Indeed with more than 1 billion Facebook users live takes such a boom that some companies have decided to integrate it as a real marketing tool, just like the many public figures who have assimilated it as a new communication tool.

So what is Facebook Live ?

Facebook live is a new feature of the social network of the same name, allowing to distribute video content live and that takes part in an environment more and more "video-centred". This feature comes from live-streaming, already popular and hitherto exclusively reserved for influential or political personalities.

Now, thanks to innovations around social networks, it is possible for any user of Facebook to broadcast videos in real time from a smartphone. The subscribers of the user can thus view the live from a computer or a smartphone but also interact in real time by commenting, sharing or using live reactions. The video content appears directly on their news feed and can be seen offline, which presents a real advantage for companies that do not lose in viewing rate.

What to broadcast on Facebook Live ?

When we talk about broadcasting content, the relative question that is very often asked is: what can I broadcast and how? The content of your "live" must be relevant and present a clear message so as to have a real impact with your subscribers. You can organize your live as you like but it is important to keep a clear structure so that your live is efficient. Do not hesitate to prepare it upstream.

In order to diversify your Facebook Live and improve the virality of your videos, you can opt for different types of videos. Vary and leave your creativity free to differentiate you! To do this you can for example opt for:

• Live interviews: one of the best ways to talk about your brand

• Social events: for those who cannot attend

• Sharing information about your company: to inform your subscribers about the life in your company.

• Sharing important events: to boost your presence and achievements.

• Performance videos: more specific to brands and sports events, these videos are sometimes very viral.

• A live question time: to generate trust and interaction with your subscribers.

• A behind the scene: to break the boundaries between your brand and your subscribers.

• A live contest: for more direct interactive marketing.

• Tutorials: to present a new product.

• Live conferences: to share events.

How to measure the impact of your videos ?

To evaluate the direct impact of your live videos, Facebook has added two analysis systems specific to this feature. Thus, it is possible to examine how your subscribers react to your videos, but also to see the number of views and many other indicators. You can also analyse your performance over a selected time range.

My personal experience

In my personal case, Facebook live allows me to follow the associative life of my school and therefore my friends who did not leave in Erasmus year like me. It is a real plus that really allows you to realize that it happens without being obliged to ask the opinion of the people on the spot. The real plus that Facebook offers for me compared to Periscope is obviously the direct accessibility to my Facebook network, which is already well built.

Finally, since its appearance, the application has been used several times by citizens to denounce abuses committed by police officers or employers. The immediate publication of these videos poses the question of the legality of this practice, which could profoundly and permanently change our social relations.

Being influencer or how to become rich on the Internet

You may not be very clear about what the term influencer means, but after reading this post maybe you would not mind sharing this lifestyle. How about being paid for wearing exclusive clothes or for attending the most exclusive events? Being an influencer includes this and much more, but actually… What does it mean being an influencer?

 An influencer could be considered as a person who has a certain level of credibility on a particular subject and who is also able to influence public decisions. He is an opinion leader, but he does not have to be a famous person, but rather an expert in the trends of the sector where he moves.

Where, when and why has influencers emerged?

Influencers’ boom appeared in the 2010s decade, occurring simultaneously with a period of social networks expansion. Their natural habitat is accurately social networks, besides blogs and video platforms like Youtube, where they collect thousands of followers who closely follow their lives.

Influencers were born in the convergence culture’s context. They are a good example about the migratory behaviour of media audiences, who would go almost everywhere in search of entertainment experience. They personify the new role of media consumers, characterized as an active agent, socially connected, who take part in knowledge and content creation.

Actually most of the top influencers came out of nowhere. They were ordinary citizens who immersed themselves in the web and discovered the wide world of possibilities that the new technologies and applications provide. Thus, they began to publish the first photos, videos and posts showing their daily routine, hobbies and preferences. What they surely did not imagine is the community of followers that would arise around them.

There's a new story up on www.songofstyle.com featuring the Access smartwatch from the @michaelkors show during NYFW! #AccessItAll #Sponsored by #MichaelKors

Una foto publicada por Aimee Song (@songofstyle) el 28 de Oct de 2016 a la(s) 11:24 PDT

One of my favorite @maxandco bags 💖💃🏼🍁🍂🌰🌳#missjunobag

Una foto publicada por Olivia Palermo (@oliviapalermo) el 24 de Oct de 2016 a la(s) 2:11 PDT

Influencer marketing

As brands began to fully realize the power behind social media and influencers for engaging followers "influencer marketing" appeared. In a market where consumers are increasingly looking for honesty and in which they expect brands' messages to become more sincere and close, the former brands’ ambassadors (famous people) have lost weight and relevance. In the new world of social networks, these famous people are beginning to be eclipsedby social media’s stars.

There are two types of marketing influencer: on the one hand, influencers who recommend certain brands, products or services because they use or identify with them and, on the other hand, the influencers who charge for sponsoring them. In the second type we can find influencers as Chiara Ferragni, Kristina Bazán, OliviaPalermo, Alexa Chung, Dulceida or Aimee Song that appear in magazine’s covers, star in the advertising campaigns of the most quoted brands and attend the most exclusive events. They are the ones who are getting rich thanks to new media and social networks. They are also who have forced the fashion industry to redefine its strategies (fashion is exactly the field in which influencers have acquired notoriety).

How have influencers really become rich?

1. Monetizing likes and visits of their blogs, vlogs and social networks (They are the Instagram’s queens). We could consider them “prosumers”, because they both consume media and produce content for it. Through the network they have the power to generate shared knowledge with their community of followers. When this fans or even casual observers click on the like or play button are generating benefits to the content’s creators because advertising agencies pay based on the number of views or likes.

2. Advertising brands. Brands pay astronomical amounts of money to these influencers for posting photos showing or recommending their creations and products. After this trend has become popular new applications have appeared that makes this task easier, such as 21buttons. This app allows to publish a picture with your daily outfit and to link each garment that you are wearing with the direct link to buy it on the brands’ websites.

3. Online sales of their products. Thanks to the fame acquired through the Internet many influencers have become entrepreneurs creating their own brands whose collections sell online or even writing their own books.

4. Other platforms. Media convergence allows that content provided by any one medium can now be provided in different ways. Old media coexist with the emerging media and influencers also appear on offline media such as television and printed magazines, mainly starting some advertisement.

Through blogs, social networks, video platforms or books, influencers have created a kind of storytelling of their personal lives, whose content is consumed by society as if it were a movie. Internet, new media and convergence have opened up to consumers a huge world of possibilities, but they also have provided influencers a job and a lifestyle.

« The best interface is no interface »

You think that today, social media are running the new media world ? It’s not : messaging applications are. Users are sick of complex interfaces, accounts and profiles, and some french startups heard that voice : say welcome to new interactive services without any interface, just by messaging.

Messenger, What’s app, weChat, Skype, Viber...There are 2,5 billiard of messaging users in the world, that is to say 500 billions more than on social media. Each country has is favorite one, and every app is investing in new features and privacy policies, just like What’s app few months ago. Some french start-ups decided to get benefits from this clear trend to develop services through messaging and especially one : Jam. Jam is a « student caretaker » created by students, in order to help young people to deal easily with daily issues such as finding a flat, a pub to hang out, a cheap flight to Spain and so on. It’s easy : you just text or message Jam on messenger and ask your question. Jam replies to you with 35 % of artificial intelligence and 65 % of real human. The AI is based on aggregators, databases, pre-written messages and so on. It extracts metadata, findq similar previous requests, and if it can not answer on it own, then human part arrived. It’s a AI with human supervision.

Stop get complex, start get intuitive 

Before being a messaging caretaker, Jam tried different platforms : website, forum, social media...nothing worked because everything was just one more place to go, one more clicks-path to follow, one more interface to get use to. « The user doesn’t have to adapt to the interface but the interface has to adapt to the user » said Jam « We want to be where users are, and not ask them to find us » . Indeed, digital actors because they swim in the digital sea for years, often forgot that internet and its uses is not so easy for random people. To purchase something for instance, the user has to find the website, to understand the structure, to look for the product, to get how to order, to pay… It’s a complex and sometimes long path. That’s why Jam wants to develop services with already-registered paiement info and contacts. Imagine if we could just text to some big central “Hi,  I want a Uber to go to the airport” or “Hey can you order 25 € of flowers for my girlfriend, adress : XX”. Bonus : when Jam replies to your request, he’s funny, friendly and takes care of you. He can send you messages after few days and ask you how was this concert you asked about. Everything would be easier, faster, and even more : customized, isn’t it ? Perfect world. In theory.

The end of networking and communities : say Hi to the individual world 

The excessive customization and the development of one-to-one services and relations as Jam proposed will lead to the end of networks and communities, or in other words, the beauty of the open world of Internet. As the new media expert Zittrain said, everyone still wants to network and exchange with other people. Inclusive and individual applications like Jam are a going back to kind of proprietary network instead of the open-world of Internet. These apps make me think about (friendly) information appliances of “before” : they are less generative than open devices that we know today. With the spread of such new media, I’m afraid that the collaborative spirit could disappear.

So what should we retain from this trend ? 

Definitely the idea of simplify interfaces. « The most beautiful technology should be seamless, friendly, and intuitive » according to Jam. Re-thinking the relationship between interfaces and users or customers as well. Forgot the idea of a sexy platform to be catchy : only the service and its accessibility must be sexy. In other words : going back to the early Internet with simple and fluid architecture, and leave the place for users to use.

"Ice Bucket Challenge" or how to use New Medias

Nowadays our world is in constant changing trying to adapt to the new technologies and to all the possibilities that they contribute. Things have changed; now it is not necessary go to a kiosk to buy the newspaper, all the information is in Internet; buy whatever thing from the desk of your house it's possible; even you can prepare a trip without going to a agency travel. Within this possibilities contributed by Internet it's necessary speak about the viralization capacity of the contents. With a simple click you can share some content with your community in the social networks. This quality of the Internet is being used by ONGs to spread their contents and to reach more audience.

It is very easy find a lot of solidarity campaigns in Internet. All the time people is sharing some texts, videos, photos or asking for a firm in a petition. The web site https://www.change.org/is one of the most popular sites in the World Wide Web thank to all the people who enter to sign a petition or to create a petition. There you can find requests for a government, request to save some animal which is in danger or to collect money for an illness. However, the most successful solidarity campaigns are those that involve citizens. Here we have the case of "Ice Bucket Challenge", a campaign that started in 2014 and circled the world.

"Ice Bucket Challenge" campaign was started the 7th august 2014 by Pete Frates family, that meet two hundred people in Copley square of Boston. The objective was collect money to investigate ALS (Amyotrophic Lateral Sclerosis) an illness that affects Pete Frates (https://petefrates.com ). This progressive degenerative disease is very strange and only affects one person out of ten thousand. Campaign was presented as a challenge; people had to throw a bucket of cold water over them. The objective was to fell stiffening of muscles like the patients of ALS. People had to rec the challenge and to posted in Facebook or Instagram. Then they had to mention other people to do it and donate money to the ONG.

People of all parts of the World contributed to the cause recording their videos and donating money. Only in 2014, the ALS Association (http://www.alsa.org/) collected $115 million. Why this campaign has so success? All people who recorded a video and posted it in Facebook donated money? People really wanted to help to collect money or simply they wanted to create their own virtual identity? These are some of the questions with which we find when we study this case.

There are several factors that can help us to understand the success of "Ice Bucket Challenge". The main explication alludes to the viral character of Internet. The creators of the campaign saw that viral marketing could function very well with their objective. Viral marketing allows the message to be transmitted to a group of people who, because of certain factors, will be in charge of disseminating the information that has been offered to them. This is very far away from mass marketing, where an advertiser throws a message to the whole audience. In the viral marketing, the advertiser, in this case the ONG, achieve that people internalize the message and transmit it as your own. That is why people put more effort in communication with other people. Also, it is known as "Word of Mouth Marketing", because it works when one person tell to another something about the campaign and so on.

Once we speak about WOM and viralness communication, it is the moment to mention the "Sneezers". This term, coined by Godin, refers to all the people who "sneeze" all information they have above other people, infecting them with the message. But how these "sneezer" have knowledge about campaign? The answer to this question is another of factors that helped to success of campaign. Lazarsfeld, one of the most important researchers in the communication world, talked in 1995 about the "opinion leadership"; this is when one person has authority in a media and a lot of people want to know his opinion about different topics to build your own opinion. "Ice Bucket Challenge" used famous actors, politicians, youtubers or instagramers to reach to the people. All of them are opinion leaders and when its followers saw that they did the "Ice Bucket Challenge", they decide to do the same. 

It is possible to find one more factor that influenced the campaign. Characteristics of the message are very important for their transmission. People not share all content that find in Internet, but it has to have some attributes. Within the different viral messages that it is possible to find in the net, stand out those who entertain and are original, those who invite the interaction of the audience and those who transmit a positive message. "Ice Bucket Challenge" campaign shared all of this attributes.

It is true that lot of people contributed to collect money for ALS, but not all was good in this campaign. "Ice Bucket Challenge" served to show, one more time, the existence of "click activism". That type of activism, if we can call it that, consist in think that someone help to some cause only sharing information with a click. People want to appear altruistic, worried about the world and willful to combat injustices; but they only share some post in Facebook or sign in an electronic petition. This is related with the objective of build a digital personality, different from what they are actually. These people did not donate money, they just wanted the rest of the world seen how altruistic they are.

Solidarity campaigns are triumphing nowadays in Internet, and every single week we heard about a new challenge or a new original and surprising video to protest or to reclaim more rights, money for investigation or more equality. With all the tools that we have to share them is our duty to extend message against injustice and help people. But we have to remember that make a click to post something in Facebook is not the only thing that we can do or we'll be fooling ourselves.

Four Digital Tools and Concepts Media Outlets Use to Stay on Top

One of the biggest media events in Europe – The Guardian Changing Media Summit – took place in London. This event brought together top executives from leading companies: from Instagram and Facebook to Unilever and Cosmopolitan. I visited this event and, on the basis of its results, has created a list of the four digital tools which media leaders employ today to stay on top tomorrow. 

The word “disruption” is the most precise descriptor of the modern media business. Old marketing strategies have sunk into oblivion, yesterday's innovations are today's museum exhibits, the audience seems to want the usual bread and circuses, but different every other hour, preferably with funny pictures and videos. How to adapt and to survive in this situation? 

 1. It is not just about Facebook and a website anymore 

"Online website isn't a page and we need to stop thinking about it like that”, was the preface of the presentation which was held by Lauren Laverne, co-founder of the media platform The Pool, which is targeted at women who are “too busy to browse”. According to her, in order for a media to keep up with the times, it has to be a place where visitors take a pleasant “walk” rather than wander in quest of the necessary information.



 Interesting examples: The Pool, KennedyAnd Oswald, Digital Podge, Vox Teens 

In the future, the media business will have to hire more employees who specialize exclusively in social media, where strategies are becoming more sophisticated and present a marked contrast to the general idea of a project. For instance, The Pool, which is relying on active women in Britain, has attracted 40% of its readers through Twitter, while the business-oriented and widely quoted The Guardian draws its audience through Facebook (48% increase in network traffic in 2015) and Google (23% increase in network traffic in 2015). The Washington Post, which is focused on the political and business elite, gathers its audience at all kinds of platforms and actively familiarizes itself with YouTube. Instagram is the most advantageous social network for media companies which are focused on direct sales of their products to the audience.

 Therefore, the most important task is to understand which platform your audience uses and which one of them would present your product to costumer in the most effective way. At the same time, media projects should develop their own websites, regardless of the trend towards abandoning printed and even web versions in favor of work in social media. This has become particularly relevant since Facebook launched Instant Articles.

However, the majority of the players in the market still believe that social media doesn't pose a threat to websites. “Some kinds of journalism are impossible to present on SN properly. For example feature stories. It is even technically tough for now”, reckons Mary Hamilton, executive editor at The Guardian News.

 2. Special attention to Snapchat 

 Experts say that it is effective to pay special attention to Snapchat, especially if you are working with Generation Y. It is a relatively new social platform, but it is developing so rapidly that the leading media outlets are intentionally hiring staff that will work with it, while social media giants such as Facebook, Twitter, and Instagram have to reckon with its presence on the market.

Notes Cosmopolitan UK editor Farrah Storr: “When we started SnapChat we published 14 snaps every day at 11 o’clock, and the results have ‘knocked us for six’. Engagement is high: three quarters of users complete a series of 14 snaps each day while 56% of users return five days in every six. There will be young people and their first interaction with the magazine will be on Snapchat. And that’s great.” 



Marriott International also produces unique content for Snapchat. David Beebe, vice-president of the company, admitted that without this social platform Marriott’s meaningful marketing to young travelers would be impossible. “Brands no longer lead the conversation. Content is the key, and the consumer chooses how and where to consume it. To work with millennials we have created unique content for SnapChat”, explained Beebe.

Many leading global media have their own profiles on Snapchat. It is obvious that by the end of this year their number will increase by several times.

 3. The growing power of video 

Actually, not a single one of the aforementioned tools is going to work without video content. That is the reality. Over the past few years, the demand for video products has been growing steadily. David Pemsel, chief executive at The Guardian Media Group, said that the number of views of The Guardian’s videos has grown by 255% in the last year, and this year they expect equally substantial.

Amy Cole, brand development executive for the EMEA region at Instagram, also noted that the number of views of videos on Instagram has increased by 60% over the last 6 months. Actually, the production of videos is also increasing. Since the beginning of 2016, British tabloid The Sun has been supplying 70% of its news reports with video clips, and intends to increase this figure up to 90% by the year 2020.

The Quartz news outlet has created a special department whose task is to create content exclusively for social media. “We created a video lab with three people hired, we told them you should produce interesting videos and publish them on FB. These videos were viewed 200 million times. This is a great way to develop” said Kevin J. Delaney, chief editor at Quartz.

 4. On the way from storytelling to story being 

 If we look into a future that is still quite distant, though it is already standing on our doorsteps, we  should mention one more concept which leading media brands are going to develop in one form or another. As Martin McDonald, CEO at Parallel66, has noted, the media industry is steadily moving from storytelling to story being. Virtual reality is closer than ever before. In order to get into it you will only need a smartphone and cardboard glasses at a cost of about two dollars.

Food nation: How to become a cooking chef through social media

Eating holds an important role in human s life. It’s a primary biological need and people spend a lot of money and time in it. But eating changed over the last fifty years like all the rest of the world. The cooking skills of granny aren’t that present in new generation life. Grandmas and also the 90s kids generation mums knew how to cook good stuff. Coque au vin, prince orloff or a good self-cooked Christmas Dinner seems to be invented for that generation of mummy’s. New generation spend more time in restauration, fast food queues and simple fridge food. In every small town are a Chinese or/and an Italian restaurants and a tiny supermarket. The food spirit seems to be buried. But since nearly one year everyone can get a cooking chef by having an Instagram, Facebook or snapchat account. A new type of blogger is born. After beauty queen bloggers, clothing specialist and bikini competition bloggers, food nation is growing. Nearly everyone can post its food skills on Facebook or Instagram, even when the menu isn’t that delicious as it looks on the picture.

How does it work?

There a two types how you can post your food. The one half is posting delicious photos of self-cooked or restaurant cooked menus. These pictures looks like heaven. It’s like the most delicious food you can imagine. Food Bloggers like Naturally Ella post every day vegan food photos. 66 Tsd followers Show how huge this community of users is.

The royal discipline are the videos. Normally a video lasts about 15-20 seconds or maximum 1 minute, so that the viewer isn’t annoyed by the length of the video and long enough to show all the ingredients, steps and the final result. In 99% of the cases the shown receipt is easy to imitate. Grandmas king menus couldn’t be shown in less than a minute. These receipts are created for youngies, who learn how to cook and for lazy individuals that love food. The making of the video, which seems to be very hard work, takes longer than the cooking itself. The video storybook has an exact red line. The shot of the final menu is shown, than all the steps of the making with small infos about the ingredients and quantity and last step is the final result again.

Who post such videos?

Since the beginning of foodporn facebook and Instagram time two major companies spread daily videos. Buzz Feeds Food and TasteMade are the Master of this category. Their magical videos invite everyone to cook and encourage people to create tasteful menus. But also Bloggers on Facebook and Instagram are constantly posting and also growing as a community. Also friends of mine post their cooking skills on social media, but a lot of them through photos: in which restaurant, in which city, what main course they took or also self-cooked food. It pretends like everybody wants to show his food. Before it has been the clothes now the food.

The food video really seems to be a category above.

King of videos: TasteMade

 

Next to Instagram Videos and Facebook Videos, this company has a big internet site and since 2015 also an app. They are really on every social media present and work like a huge cooking book. On the app you will have:

-Today: Where they post their newest receipts

-Recipes: Where you can get all of the cooking skills. There exists different categories, so that the user can find really quickly what he is looking for.

-Tastemakers: With this button click you can see the cookers and their specialisation.

 

-Plus: this category is made like a cooking school. Introduction to Indian food or Gluten Free entrees are only two of the lessons

The put some effort in the app to create food for every culinary kitchen.  It s accessible on every social media.

 

 

Future:

But not everything is for free. For 2 dollars/month for TasteMade you can have access to : to “In The Kitchen” video classes with our expert instructors, Expanded shows with extra footag, Early access to our premium series, An ad-free experience. They are trying to make money out of a simple idea. Before everything was for free and you could have access to all sites Instagram etc. They are changing their concepts. I think in the next future time you will have to pay for the app and also have limited access to the videos. Cooking will return into the houses and companies will make profit with it. Fast Food will bury and cool easy cooking skills will replace them. Social Medias like Facebook, Instagram are good platforms to spread ideas very quickly. TasteMade benefited from social media.

I think foodnation will grow in the next years because its development was rush and big. Food bloggers and also pages like BuzzFeed Food and TasteMade will make a lot of money with their receipts.

Yummy in my tummy